India is embracing technological innovation. The country is moving towards digitization at an incredible pace. Additionally, the process has seen considerable interest on account of the ‘Digital India’ initiative. This digital approach has led to the growth of the broadband market in the country.
Broadband and TV
The TV channel broadcasters are aligning their activities with broadband. Major multi-system operators (MSOs) in the country are focusing on broadband services. Besides, many cooperatives are also offering broadband services. The high demand of broadband has led to this popularity among the service providers.
There is an ongoing war between satellite and cable TV broadcasters. Both compete with each other to reach out to maximum customers. Cable TV providers have an edge over satellite broadcasters as they also offer two-way services. The two-way service makes the TV interactive, enhances gaming features and offers a superior TV watching experience. To survive the stiff competition, cable TV operators are making maximum use of broadband.
Broadband is beneficial for not just cable operators but for the viewers as well. Their bills may be reduced when they receive multiple services from a single company.
Future of broadband
The broadband industry in the country is still in its initial stage. India is a huge market and it will take some time to completely convert analogue to digital. High-speed internet at lower prices will drive the growth of broadband services. Another factor that will promote broadband is cable operators offering interactive services. Due to the aggressive competition, others will also be forced to do so.
The competitive market will compel operators to provide higher speed at same prices. At present, a large number of homes are digitized. The developing factors will make India a huge broadband market by 2017 or 2018. The two-three years time will help broadband companies to provide efficient quality services.
Tikona Digital Networks will also play a major role in the developing broadband market in India. Tikona broadband service reaches 2.5 lakh houses and offices and is known for its fast speed and low rates.