Tikona’s 4G: A Robust Business Strategy

Tikona Digital Networks is one of the leading broadband service providers in India. The company announced the roll out of its 4G home broadband service in Varanasi during September end.

Service in Varanasi

Tikona provides its ‘Zabbardus’ service in Durgakund, Sigra, Nadesar, Paharia, Kamaksha, and Gadholiya areas of Varanasi. Consumers can enjoy a high speed of 6 Mbps at just INR 950 per month with a data cap of 50 GB. Users who have higher data requirements can opt for Zabbardus 10 Mbps “flexi usage plan” at INR 3999 which has flexible validities and usage limits depending upon the user’s requirement. The user can also extend the validity as per his needs.

Founder, Managing Director (MD), and Chief Executive Officer (CEO) of Tikona, Prakash Bajpai, revealed that the company launched its first 4G service in the city of Varanasi. It will soon roll out the service in other cities, as well. Bajpai is sure that users in Varanasi will enjoy the best possible experience, when using their home broadband services for multiple purposes.

Tikona’s 4G plans

Tikona is one of the biggest companies to focus on indoor home broadband services, since its inception. It is also one of a kind because all other operators are focusing on outdoor broadband services. Additionally, Tikona is working to provide complete coverage to all the cities in its five telecom circles and will bring nearby villages under its coverage, as well.

Tikona had bagged 4G spectrum license in 5 circles in 2010. These include Rajasthan, Gujarat, Himachal Pradesh, Uttar Pradesh (East), and Uttar Pradesh (West). The company is planning to replicate its Varanasi model in these areas and is gearing up to launch its commercial 4G services by the end of this year.

“Tikona has perfected a technology that is wireless in the last mile, but provides wireline technology. We have created a cost structure that is 1/10th of a wireline company’s costs, in terms of deployment, and the focus is on providing Indian innovation to meet the problems of the Indian broadband industry”, Bajpai said.

Tikona’s 4G strategy is different from other telecom operators. The company is aggregating fiber from operators like RailTel, Vodafone, Airtel, and Bharat Sanchar Nigam Limited (BSNL), among others. Unlike others, Tikona simply needs to focus on offering broadband connectivity for homes and offices to serve the ever-increasing demand. The company believes internet is the prime source of content and hence it does not feel the need to build a content ecosystem. The growth of internet and smart phones will itself leverage the usage and data consumption, and thus, the profits for the company.

With its launch of 4G services by the first quarter of calendar year 2016, Tikona plans to approach 50% market share and 70% traffic share in cities for home broadband services. Industry experts are highly optimistic about the endeavor and expect the company to grow considerably in the reminings years of the decade.

Tikona to Launch its 4G Services in 2016

High-speed internet has touched the lives of several users. The latest fad entering the Indian telecom market is the Fourth Generation (4G) Long Term Evolution (LTE) technology.

Tikona’s 4G Service

In keeping with these trends, Tikona Digital Networks, one of the leading wireless broadband internet service providers has planned to roll out its 4G services in the following year. The company has decided to cover 30 cities across its five circles by June 2016.

The Mumbai-based company is already conducting a commercial pilot project in Varanasi. It plans to offer complete coverage in areas where it is setting up its network. The company is building high-speed internet services for home as well as office users.

Tikona’s Chief Marketing Officer, Heramb Ranade, stated that the company has rolled out a 10 Mbps product. This product offers speeds that are five to ten times more than the products currently available in the market, which are based on Digital Subscriber Line (DSL) or Third Generation (3G).

Ranade revealed that the company will offer high-speed data connectivity to users at just 20% of current 3G service prices. Through such endeavors, the company aims to provide a superior user experience and greater satisfaction to consumers. Multi-device users will be highly benefitted. Besides, Tikona will maintain the pricing advantage to attract more and more customers.

Tikona’s Preparations for 4G

Initiated in 2008, Tikona serves 25 cities and 2.75 lakh customers across the country. This includes 10,000 small businesses. The company is known to have established some of the biggest networks in the country for businesses, mobile, Direct-to-Home (DTH), and broadband services.

Tikona had bought 20 MHz of a 4G spectrum in five important regions in the 2010 spectrum sale. The five regions are Gujarat, Rajasthan, Uttar Pradesh (East), Himachal Pradesh, and Uttar Pradesh (West). The spectrum cost the company around INR 1,058 crore.

Ranade feels that these regions are relatively unexplored, as they only had Bharat Sanchar Nigam Limited (BSNL) operating there. He stressed that Tikona is the only viable alternative for users, as its product is better and it provides enhanced data usage at affordable rates.

Tikona is investing a huge chunk for establishing the network, securing customer premise equipment, and for operational costs. It has partnered with Chinese company, Zhongxing Telecommunication Equipment (ZTE) Corporation for end-to-end deployment of Time Division (TD) LTE equipment in all of its regions. As per the agreement between the two companies, ZTE will supply TD-LTE switching and radio equipment, in the regions where Tikona holds the 4G license. This will help the internet service provider to establish its high-speed broadband network.

Wireless Broadband: The Ideal Internet Service

Broadband has revolutionized business and transformed life in India. Broadband services may be delivered via access networks such as Cable Internet, Digital Subscriber Line (DSL), or Wireless. Of all these methods, wireless broadband is rapidly emerging as the most popular among the users.

Growth of Wireless Broadband

Wireless broadband service was first introduced to customers with 3G technology. It provided users with bandwidth speeds of nearly 10 Mbps. After this, 4G with WiMax technology entered the market, offering speeds of over 30 Mbps. The latest technology being adopted by many developed and developing countries is Long Term Evolution (LTE). It is said to be a game changer as it provides speeds up to 100Mbps.

Wireless broadband comes in two types. Fixed wireless is mainly found in companies, while mobile wireless is primarily employed for personal use. Over the past few years, wireless broadband internet has been the fastest growing segment in the telecom sector. The number of subscribers in developing countries in 2011 was 472 million, a figure that has risen to 1.16 billion in 2015. It is estimated that worldwide wireless broadband connections will reach 6.5 billion in the next three years.

Benefits of Wireless Broadband

Wireless broadband is better than other traditional services. It has a wider reach and may be easily accessed by users. Unlike other methods, companies do not have to invest much to roll out wireless broadband internet services.

For customers too, the service is beneficial. Wireless broadband offers varied customized tariff options. Data roaming features improve accessibility of the service to consumers. Companies also get many suitable options for their workplace. One huge advantage of wireless networks over traditional wired networks is the obvious absence of wires. This eliminates unnecessary clutter, makes it easier to keep your office space neat and clean, while the inherent maintenance problems associated with physical wires are eliminated instantly.

Tikona Digital Networks

Tikona Digital Networks is one of the leading companies in the wireless broadband sector. Tikona is striving to offer world-class wireless broadband services to both home as well as office users. It serves 2.75 lakh customers across 25 cities in the country. The company is also building a framework so that global internet service providers may deliver best services to their customers.

Tikona offers high-speed connections at affordable rates. For instance, a user can enjoy a 4 Mbps data connection at just INR 600 per month. Users on this plan can use up to 15 GB of data, with the data limit being doubled upon payment of just INR 150 more.

The growth in internet usage will only boost wireless broadband services. New applications, cloud services, interactive sessions, and social media, among other technological innovations that are dependent on high speed internet will continue to expand the scope of wireless broadband. Tikona’s wireless broadband services are quickly emerging as some of the most competitive, with attractive offers, seamless service and high-speed connections drawing more users.