High-speed internet has touched the lives of several users. The latest fad entering the Indian telecom market is the Fourth Generation (4G) Long Term Evolution (LTE) technology.
Tikona’s 4G Service
In keeping with these trends, Tikona Digital Networks, one of the leading wireless broadband internet service providers has planned to roll out its 4G services in the following year. The company has decided to cover 30 cities across its five circles by June 2016.
The Mumbai-based company is already conducting a commercial pilot project in Varanasi. It plans to offer complete coverage in areas where it is setting up its network. The company is building high-speed internet services for home as well as office users.
Tikona’s Chief Marketing Officer, Heramb Ranade, stated that the company has rolled out a 10 Mbps product. This product offers speeds that are five to ten times more than the products currently available in the market, which are based on Digital Subscriber Line (DSL) or Third Generation (3G).
Ranade revealed that the company will offer high-speed data connectivity to users at just 20% of current 3G service prices. Through such endeavors, the company aims to provide a superior user experience and greater satisfaction to consumers. Multi-device users will be highly benefitted. Besides, Tikona will maintain the pricing advantage to attract more and more customers.
Tikona’s Preparations for 4G
Initiated in 2008, Tikona serves 25 cities and 2.75 lakh customers across the country. This includes 10,000 small businesses. The company is known to have established some of the biggest networks in the country for businesses, mobile, Direct-to-Home (DTH), and broadband services.
Tikona had bought 20 MHz of a 4G spectrum in five important regions in the 2010 spectrum sale. The five regions are Gujarat, Rajasthan, Uttar Pradesh (East), Himachal Pradesh, and Uttar Pradesh (West). The spectrum cost the company around INR 1,058 crore.
Ranade feels that these regions are relatively unexplored, as they only had Bharat Sanchar Nigam Limited (BSNL) operating there. He stressed that Tikona is the only viable alternative for users, as its product is better and it provides enhanced data usage at affordable rates.
Tikona is investing a huge chunk for establishing the network, securing customer premise equipment, and for operational costs. It has partnered with Chinese company, Zhongxing Telecommunication Equipment (ZTE) Corporation for end-to-end deployment of Time Division (TD) LTE equipment in all of its regions. As per the agreement between the two companies, ZTE will supply TD-LTE switching and radio equipment, in the regions where Tikona holds the 4G license. This will help the internet service provider to establish its high-speed broadband network.