E-commerce has become very popular in India, in recent years. Despite initial scepticism, Indian internet users are increasingly drawn towards the concept of online shopping. They get to browse through thousands of products from the comfort of their homes. In addition to the unlimited options, offers and sales in the e-commerce industry attract even more people.
Future of E-Commerce
E-commerce has a bright future in India. According to a report, the e-commerce industry will be worth USD 38 billion this year, which is 67% higher than USD 23 billion of 2015. The revenues of e-commerce will be 5 – 7 times higher in coming times.
Mobile users will make a major contribution. 70% of the total revenue of an online shopping company will come from M-commerce. India has a huge mobile phone market. It holds the second highest position with its 930 million customers.
Statistics of 2015
In 2015, consumers did the highest shopping in the apparel category. The second highest was in electronics, followed by baby care products, beauty and personal care products, and home furnishing. In 2016, it is expected that online grocery shopping will be one of the most popular verticals.
Surprisingly, e-commerce platforms have a gender base that includes 65% of male customers and 35% female. According to 2015 reports, people aged between 26 and 35 years contribute the highest of 52% in their customer base. 18% customers are aged between 18 and 25 years, 8% are aged between 36 and 45 years, while the remaining 2% are aged between 45 and 60 years.
E-commerce websites lure customers with their big online sales. Last year, India recorded the highest sales in its e-commerce industry. Major online marketers are making huge investments to boost their businesses.
Need of the Internet
E-commerce has made shopping more fun, as it eliminates the inconvenience and hassle of having to travel. However, a seamless network is extremely important to enjoy the online shopping experience.
Companies that use e-commerce platforms require a high-speed and reliable connection. To be up-to-date with the latest innovations in the e-commerce industry, an efficient connection is vital. The growth of the e-commerce sector due to increasing demand also highlights the need for faster technology.
For a buyer, bandwidth is the most important element for a good shopping experience. A smooth connection ensures transactions without any glitch. The session doesn’t expire and the customer can check out faster after completing the payment swiftly. With better speed, users can browse through a wider range of products in less time.
The search for good internet service will end with Tikona broadband. Their high-speed network will allow you to immerse yourself in and enjoy all of the benefits of the e-commerce platform. Mumbai-based Tikona Digital Networks offers its service in 25 cities of India. It is known for providing secured wireless broadband connections.
Tikona has made a consolidated presentation on the topic of the internet and e-commerce. Take a look at the presentation here http://www.slideshare.net/TikonaIndia/internet-and-ecommerce-57996453