E-commerce, the Future of Shopping in India

E-commerce has become very popular in India, in recent years. Despite initial scepticism, Indian internet users are increasingly drawn towards the concept of online shopping. They get to browse through thousands of products from the comfort of their homes. In addition to the unlimited options, offers and sales in the e-commerce industry attract even more people.

Future of E-Commerce

E-commerce has a bright future in India. According to a report, the e-commerce industry will be worth USD 38 billion this year, which is 67% higher than USD 23 billion of 2015. The revenues of e-commerce will be 5 – 7 times higher in coming times.

Mobile users will make a major contribution. 70% of the total revenue of an online shopping company will come from M-commerce. India has a huge mobile phone market. It holds the second highest position with its 930 million customers.

Statistics of 2015

In 2015, consumers did the highest shopping in the apparel category. The second highest was in electronics, followed by baby care products, beauty and personal care products, and home furnishing. In 2016, it is expected that online grocery shopping will be one of the most popular verticals.

Surprisingly, e-commerce platforms have a gender base that includes 65% of male customers and 35% female. According to 2015 reports, people aged between 26 and 35 years contribute the highest of 52% in their customer base. 18% customers are aged between 18 and 25 years, 8% are aged between 36 and 45 years, while the remaining 2% are aged between 45 and 60 years.

E-commerce websites lure customers with their big online sales. Last year, India recorded the highest sales in its e-commerce industry. Major online marketers are making huge investments to boost their businesses.

Need of the Internet

E-commerce has made shopping more fun, as it eliminates the inconvenience and hassle of having to travel. However, a seamless network is extremely important to enjoy the online shopping experience.

Companies that use e-commerce platforms require a high-speed and reliable connection. To be up-to-date with the latest innovations in the e-commerce industry, an efficient connection is vital. The growth of the e-commerce sector due to increasing demand also highlights the need for faster technology.

For a buyer, bandwidth is the most important element for a good shopping experience. A smooth connection ensures transactions without any glitch. The session doesn’t expire and the customer can check out faster after completing the payment swiftly. With better speed, users can browse through a wider range of products in less time.

Tikona’s Internet

The search for good internet service will end with Tikona broadband. Their high-speed network will allow you to immerse yourself in and enjoy all of the benefits of the e-commerce platform. Mumbai-based Tikona Digital Networks offers its service in 25 cities of India. It is known for providing secured wireless broadband connections.

Tikona has made a consolidated presentation on the topic of the internet and e-commerce. Take a look at the presentation here http://www.slideshare.net/TikonaIndia/internet-and-ecommerce-57996453

4G to Boost Online Content Demand

A report from Deloitte states that the increased pace of the roll-out of 4G services in India will rapidly raise the demand for online content among consumers in coming years.

Statements of the Report

The report states that 4G will transform the television viewing experience for consumers. It will shift control from broadcasters to consumers. In addition to these, cheap smart phones and cheap internet plans will boost internet usage in the country within a few years.

According to the report, 4G connections will encourage high-quality content services. The digital platform will allow rural India to be a part of the progress. At present, 35% of internet users in India belong to rural areas. This participation is expected to increase with the rise in audio and video-on-demand services.

4G will offer better bandwidth to the consumers and boost the digital platform in the country.

Internet in India

Today, India is the third highest country in terms of number of internet subscribers. In June 2015, the total number of internet users in the country was 319.42 million.

As per Internet and Mobile Association in India (IMAI), India will have more than 500 million internet users by 2018, and out of these, 210 million will be from rural regions.

In coming years, over-the-top (OTT) will be the new way of watching TV. A large population will depend on on-demand services for watching movies and other TV content. OTT makes it possible for users to stream programs through the internet, without the need to subscribe to a satellite or cable service. It will be a huge success among subscribers and service providers.

A report from Media Partner Asia (MPA) states that in 2014, 12 million people in India were subscribed to OTT video. This will rise to 105 million by 2020. Regional content will also be in demand. This is because 78% of Indians prefer watching programs in their respective regional languages.

4G will revolutionize the online experience in India. Tikona Digital Networks is gearing up to launch its much-awaited 4G service. Tikona 4G offers a seamless high-speed network. It will enhance the popularity of on-demand content with its efficient service.

About Tikona

Tikona was founded in mid-2008. It holds Broadband Wireless Access (BWA) 4G spectrum in 5 important regions of India. It offers secured wireless broadband services in 25 cities of the country. Tikona’s vision is of a broadband-enabled India. To make this a reality, it provides high-speed internet services at affordable rates. Many happy customers have shared their experiences with the company in the Tikona review section.

Choose Tikona as Your Internet Service Provider

Over the past two decades my family has used several internet service providers, often to great disappointment. During that time, we have also shifted residence, adding to the number of ISPs that we have experimented with. This probably puts me in a good position to offer some advice. We have used Tikona’s service in both locations, in Mumbai, as well as in Thane. We can say that we are now settled with a regular service provider, as the Tikona connection has been going strong for around 2 years.


Tikona gave us a wireless router and installed it at the rooftop. The router received signals from the company’s tower. An Ethernet cable connected the router to our home PC and TIkona provided both the router and cable. The installation got off to a good start, as they did not charge us for extra wiring, despite the fact that our layout required a greater length of cable.

The router was installed by the technician on the rooftop. He seemed quite knowledgeable and helpful, also ensuring that the router was position in the best sheltered location for protection from harsh winds and heavy rains.

The Ethernet cable connected the router to a small power box and then to the Power over Ethernet (POE) socket. A separate Local Area Network (LAN) socket is connected to our PC with a LAN cable.


While using the internet, we found the speed excellent. Surfing over the web and streaming videos became seamless. With Tikona, even my parents started watching videos online, which they did not have the patience to do before because of long buffer time.

So far, I have also been completely satisfied, if not impressed with the quality of customer care. The engineers of the company are a bank of knowledge. They assist in quickly resolving any issue.

We have noticed that the service and network from the company have improved over time. Now, two years later, it is much better than it was during the initial times. The enhanced services offer smooth connectivity.

About Tikona

If you are interested in Tikona, then here are some details regarding the company and its plans.

Tikona has been offering high-speed internet services to homes and small offices since 2008. It serves over 2.75 lakh customers across 25 cities of the country.  It has a pan-India Class-A license issued by the Ministry of Communications of the Central Government. It has bagged Broadband Wireless Access (BWA) 4G spectrum in 5 circles of the country.

Tikona offers 15 GB of data with a speed of 4 Mbps at INR 650 per month. Another plan offers speeds as high as 10 Mbps, with 20 GB data at INR 799. For using 50 GB data at 4 Mbps, you will have to pay INR 950. There are many more plans available with Tikona, so browse through their site and choose one that best suits your needs.

Understand the Fair Usage Policy in India

Fair Usage Policy (FUP) is a policy adopted by many Internet Service Providers (ISPs). The policy helps the ISPs to reduce a user’s upload or download speed after a specified data limit is reached. Until very recently, unscrupulous service providers often marketed their plans as unlimited, while maintaining an FUP. It is important for companies to disclose such terms to subscribers.


The Telecom Regulatory Authority of India (TRAI) had asked ISPs to be transparent, as pe a directive issued in 2012. TRAI asked operators to inform customers about varied plans and FUP associated with them.

The directive stated that the companies should not reduce the speed beyond a certain minimum limit. It further said that the company should notify the user when 80% and 100% of the data is used.

TRAI asked companies to avoid misleading the customers with false advertisements. ISPs need to clearly disclose the details of the plans in their advertisements. They also need to provide a URL or customer care number, where subscribers may contact them with any queries.

TRAI has stated that a plan having a fair usage limit should not have the word ‘unlimited’ associated with it. However, a number of operators continue to mislead users with the word, ‘unlimited’. Users, who did not notice the fine print, later find that after reaching a certain data cap, they are only given low speeds or are charged extra to access the earlier speed.

Many telecom operators misguide the customers on varied internet plans including 3G data plans, dongle data plans, as well as broadband plans. They do not specify the limitations and extra charges of the plans. TRAI has been unsuccessful in regulating such telecom operators.

The Internet in India

The condition of internet access across the country, although improving, is still very poor. In June last year, a report from Akamai ranked India low at 115th in the world, in terms of internet speeds.

The National Optic Fiber Network (NOFN) got approval in 2011, but was only initiated in 2015. It aims to offer broadband services to 2.5 lakh Gram Panchayats and 631 districts. The Digital India program has also been launched. It plans to offer broadband services to villages, 4 lakh public internet access points, and Wi-Fi in 2.5 lakh schools and universities.

Tikona Digital Networks

Tikona Digital Networks does not lure customers with the promise of unlimited plans, but it delivers on promised connectivity. Tikona broadband is renowned for its high-speed. The Mumbai-based company strives to be transparent and ensures that customers are not misled. It complies strictly with TRAI’s regulations. Its business strategy focuses on customer value. Initiated in 2008, Tikona serves 2.75 lakh happy customers in the country. Many of them have shared their experiences in the Tikona review section.

Get a Delightful Experience with Tikona 4G

Internet service in India has come a long way since its early days. From the initial 52 kbps dial-up modem to 2G, 3G, and 4G, the internet has become faster and better.

Internet Experience

I remember the initial excitement of using the internet, which didn’t seem slow at that time. This was soon followed with the excitement of being able to access internet services on mobile phones. Soon after, broadband services arrived in the country and 3G was also introduced, promising even faster speeds. 3G services brought better speeds, but most of us have always experienced intermittent network problems. I have often been plagued by this problem, being forced to use 2G speeds instead, in many areas.

The emergence of 4G is something that I find really exciting, as this finally promises to give us world-class service. Telecom companies have already begun offering high-speed internet services with 4G. Downloading content, streaming movies, and surfing the internet has become smoother.

I opted for the 4G service on my phone from a popular telecom operator. After few weeks, I found glitches in the network. As in the case of 3G, the network often got pushed to slower speeds. The experience for me has not been very positive. Increasingly frustrated with network issues, I am now on the lookout for a new service provider.

Tikona’s 4G

I have high expectations from Tikona 4G. The company will be rolling out its 4G services this year, and I am eagerly awaiting the launch. Although I have experienced several disappointments in the past with other ISPs, my home broadband experience with Tikona has always been great. As a long-time customer, I can say that their service to date has been exemplary and I am now pinning all my hopes on their 4G services.

The company will offer blanket coverage in 30 cities within its five circles. It will thus ensure that there are no network fluctuations. Tikona reviews from subscribers so far have already been very positive. The company is striving to provide a delightful experience to customers with its high-speed 4G service and most of those glowing reviews have been from the lucky users who have already experience the service through Tikona’s pilot project in Varanasi. This test project saw the provider giving users speeds of up to 6 Mbps. Home and office users in the city have already been sharing there experiences in Tikona 4G reviews.

The cost factor makes it more appealing, as you can avail of Tikona’s 4G services starting from INR 750. Playing online games, watching High-Definition (HD) movies, downloading videos, streaming music, and other activities on the web will be much simpler.

The company serves 2.75 lakh happy customers across 25 cities of the country. Many customers like me have shared similar experiences in Tikona broadband reviews. Known for its high-speed service, cheap rates, and efficient customer service, I am hopeful that their 4G service will arrive in my area soon.

Choose the Best ISP

Choosing the best Internet Service Provider (ISP) is very important. To this end, you should check all the details of the different plans offered by the many service providers.

As an engineering student, I use the internet a lot and need a reliable highspeed connection. For this reason, I have studied different plans from a number of companies to identify the best ones.

Some of the plans offered by a few major companies are as follows:

  • ISP #1:

This ISP offers plans that are categorized as fast, faster and fastest. The three plans offer speeds of 1 Mbps, 2 Mbps and 4 Mbps respectively. The speeds, however, vary depending upon the area in which you live. Once you cross the data usage limit in the plan, the company will drop your speed to 512 kbps. It charges a non-refundable amount of INR 600 for router and modem installation.

  • ISP #2:

This ISP offers the lowest plan at INR 80. It gives a 2 Mbps speed at this rate. However, the speed is available only till downloads of 200 MB. In another plan, the company offers a speed of 5 Mbps at INR 1200. This plan looks attractive, but, it has its drawbacks. After you have used 5 GB, the speed will be reduced to just 256 kbps. Other plans also have their speeds reduced to 512 kbps once the usage limit is exceeded. Additionally, the company charges INR 1100 as registration and installation fees.


  • ISP #3:

This ISP enjoys wide coverage, offering its services even in the most remote areas. However, the service is currently only offered for home use. The plans of this company are very expensive, with a security deposit as high as INR 4000 and installation charges of around INR1500. The cost of plans is also high, with the starting range being INR 2000 for a speed of just 1 Mbps. The maximum speed offered by the company is 4 Mbps.

  • Tikona Digital Networks:

Tikona internet plans offer high-speed connections at affordable rates. You will be charged INR 650 for 15 GB data at a speed of 4 Mbps. By paying just INR 150 extra, you will be able to increase your data limit by two times to 30 GB. One of its plans offers speeds as high as 10 Mbps at just INR 799, with a data limit of 20 GB. You can conduct a Tikona speed test to identify the actual speed.

As per my analysis, Tikona is the ideal ISP, with the best plans for everyone. It offers its services in 25 cities across the country. Subscribers of Tikona are delighted with the service, a fact that is apparent if you look through the Tikona review section.

Configure your Tikona Router in Easy Steps

Getting a personal router installed becomes easy when you sign up with Tikona. I bought a Tikona router and installed it myself. The process is hassle-free, but in-case you struggle with new technology, like my mum, this guide could help with the installation.

Depending on the model of your router, the method of installation may differ slightly.

Here are the steps to configure your router:

  • Use a Local Area Network (LAN) cable to connect your computer or laptop with the Wi-Fi router.
  • On your device, visit the log-in page of the router. Sign up here, by entering a username and password. You will also get the details of the page on the user manual, received along with the router.
  • Go to the wireless settings and configure it as required. First choose a network or Service Set Identifier (SSID) It is mandatory for wireless devices to have a name for each wireless network. The name of the network should be without spaces or special characters.
  • After entering a name, enable wireless SSID
  • Now select the region as Asia or India, depending on the available option.
  • Keep the channel on Auto mode. If there is no option for Auto mode, then pick any channel.
  • In the mode option, choose mixed, or both b and g mode.
  • To secure your network, choose Wi-Fi Protected Access Pre-Shared Key (WPA2 PSK) in the security option. Keep a strong passphrase key to enhance the security of your network. Preferably, it should not be less than 8 characters and have both alphabets and numbers in it.
  • For Internet/Wireless Access Network (WAN) settings, you will have to pick any one of the options. The options are Dynamic Internet Protocol (IP), Automatic Configuration-Dynamic Host Configuration Protocol (DHCP), and Get Dynamically from Internet Service Provider (ISP).
  • Select the correct LAN settings. This will give the IP settings determined for your device. Select DHCP.
  • After selecting all the correct options in the settings, save the changes. You may now disconnect the cable.
  • Now restart your router. You will be able to see SSID which you broadcasted, on your device Wi-Fi utility. When you click on SSID, it will ask you to enter your key. Enter the same key that you have set for your router. Your device is now connected to the router.
  • In your browser, open the Tikona log-in page. Enter your user details. You may now use the high-speed service. Conduct a Tikona speed test to identify the actual speed.

Additionally, Tikona provides special Home Wi-Fi service. This secured network follows the directives of Department of Telecom on wireless home security. The router offers a highly secured network and has simple plug-n-play functionality.

As a happy customer, I hope that my Tikona review and configuration guide helps you too and I hope that you will be just as delighted with the service.

Tikona’s 4G: A Robust Business Strategy

Tikona Digital Networks is one of the leading broadband service providers in India. The company announced the roll out of its 4G home broadband service in Varanasi during September end.

Service in Varanasi

Tikona provides its ‘Zabbardus’ service in Durgakund, Sigra, Nadesar, Paharia, Kamaksha, and Gadholiya areas of Varanasi. Consumers can enjoy a high speed of 6 Mbps at just INR 950 per month with a data cap of 50 GB. Users who have higher data requirements can opt for Zabbardus 10 Mbps “flexi usage plan” at INR 3999 which has flexible validities and usage limits depending upon the user’s requirement. The user can also extend the validity as per his needs.

Founder, Managing Director (MD), and Chief Executive Officer (CEO) of Tikona, Prakash Bajpai, revealed that the company launched its first 4G service in the city of Varanasi. It will soon roll out the service in other cities, as well. Bajpai is sure that users in Varanasi will enjoy the best possible experience, when using their home broadband services for multiple purposes.

Tikona’s 4G plans

Tikona is one of the biggest companies to focus on indoor home broadband services, since its inception. It is also one of a kind because all other operators are focusing on outdoor broadband services. Additionally, Tikona is working to provide complete coverage to all the cities in its five telecom circles and will bring nearby villages under its coverage, as well.

Tikona had bagged 4G spectrum license in 5 circles in 2010. These include Rajasthan, Gujarat, Himachal Pradesh, Uttar Pradesh (East), and Uttar Pradesh (West). The company is planning to replicate its Varanasi model in these areas and is gearing up to launch its commercial 4G services by the end of this year.

“Tikona has perfected a technology that is wireless in the last mile, but provides wireline technology. We have created a cost structure that is 1/10th of a wireline company’s costs, in terms of deployment, and the focus is on providing Indian innovation to meet the problems of the Indian broadband industry”, Bajpai said.

Tikona’s 4G strategy is different from other telecom operators. The company is aggregating fiber from operators like RailTel, Vodafone, Airtel, and Bharat Sanchar Nigam Limited (BSNL), among others. Unlike others, Tikona simply needs to focus on offering broadband connectivity for homes and offices to serve the ever-increasing demand. The company believes internet is the prime source of content and hence it does not feel the need to build a content ecosystem. The growth of internet and smart phones will itself leverage the usage and data consumption, and thus, the profits for the company.

With its launch of 4G services by the first quarter of calendar year 2016, Tikona plans to approach 50% market share and 70% traffic share in cities for home broadband services. Industry experts are highly optimistic about the endeavor and expect the company to grow considerably in the reminings years of the decade.

Wireless Broadband: The Ideal Internet Service

Broadband has revolutionized business and transformed life in India. Broadband services may be delivered via access networks such as Cable Internet, Digital Subscriber Line (DSL), or Wireless. Of all these methods, wireless broadband is rapidly emerging as the most popular among the users.

Growth of Wireless Broadband

Wireless broadband service was first introduced to customers with 3G technology. It provided users with bandwidth speeds of nearly 10 Mbps. After this, 4G with WiMax technology entered the market, offering speeds of over 30 Mbps. The latest technology being adopted by many developed and developing countries is Long Term Evolution (LTE). It is said to be a game changer as it provides speeds up to 100Mbps.

Wireless broadband comes in two types. Fixed wireless is mainly found in companies, while mobile wireless is primarily employed for personal use. Over the past few years, wireless broadband internet has been the fastest growing segment in the telecom sector. The number of subscribers in developing countries in 2011 was 472 million, a figure that has risen to 1.16 billion in 2015. It is estimated that worldwide wireless broadband connections will reach 6.5 billion in the next three years.

Benefits of Wireless Broadband

Wireless broadband is better than other traditional services. It has a wider reach and may be easily accessed by users. Unlike other methods, companies do not have to invest much to roll out wireless broadband internet services.

For customers too, the service is beneficial. Wireless broadband offers varied customized tariff options. Data roaming features improve accessibility of the service to consumers. Companies also get many suitable options for their workplace. One huge advantage of wireless networks over traditional wired networks is the obvious absence of wires. This eliminates unnecessary clutter, makes it easier to keep your office space neat and clean, while the inherent maintenance problems associated with physical wires are eliminated instantly.

Tikona Digital Networks

Tikona Digital Networks is one of the leading companies in the wireless broadband sector. Tikona is striving to offer world-class wireless broadband services to both home as well as office users. It serves 2.75 lakh customers across 25 cities in the country. The company is also building a framework so that global internet service providers may deliver best services to their customers.

Tikona offers high-speed connections at affordable rates. For instance, a user can enjoy a 4 Mbps data connection at just INR 600 per month. Users on this plan can use up to 15 GB of data, with the data limit being doubled upon payment of just INR 150 more.

The growth in internet usage will only boost wireless broadband services. New applications, cloud services, interactive sessions, and social media, among other technological innovations that are dependent on high speed internet will continue to expand the scope of wireless broadband. Tikona’s wireless broadband services are quickly emerging as some of the most competitive, with attractive offers, seamless service and high-speed connections drawing more users.

The Growth of Tikona Digital Networks

Tikona Digital Networks, launched in 2008, has been a popular name and is deploying broadband services in 25 cities across India.

Growth story of Tikona Digital Networks

During the company’s launch, the global economic environment was unstable. However, Tikona managed to raise funds amounting to $110 million from international companies like Goldman Sachs, Everstone, and Oak Investments. During that time, 4G was non-existent; teledensity was 80%, while broadband penetration was only 1%. When other companies were looking for voice spectrum, Tikona opted for wireless broadband. With wireless and 4G coming to India, the potential of broadband has increased substantially.

Tikona established its business on a free-for-all spectrum. It offers plans with speeds of up to 4 Mbps. As a result, it has lightened its risks by earning profits from the unlicensed spectrum.

Tikona has its headquarters in Bhandup, Mumbai. It acquired HCL Infinet, a networking services company, in 2011. Subsequently, Tikona got some bigwigs as customers like HDFC, Cipla, IndiGo, and Mahindra. The price Tikona bid for 4G was six times lesser than what other companies bid for 3G. The circles acquired by the company will cover 30% of the population.

Current scenario, Tikona Digital Networks

At present, Tikona has 2.5 lakh customers spread out in 25 cities. This consists of 12,000 SMEs and 1,000 large corporations. It has also acquired 4G licenses and spectrum in five states. This presents a huge market for the company.

The average revenue of the company per user is INR 600. The company reached the profits in its third year itself whereas other broadband companies generally take 12-14 years for leveling out.

Broadband is distinct from voice technology. It needs Information Technology (IT) support round the clock to solve any problems. Tikona has a wide experience in IT services. It is all set to launch its 4G services next year. The prices of 4G will be lower than 3G because of lower spectrum rates. Only pricing and customer experience will help any operator to succeed in 4G. Tikona has an edge over other companies due to its wide experience in dealing with broadband customers. Tikona is expected to exploit this opportunity to the fullest and emerge a winner in this field as well.